Innovation Challenge – Cashless Payments and Data Tracking for Transit

Botrow Technologies, a startup with a focus on payment processing, is at it again. This time seeking to help transit systems with the development of a cost-effective cashless payment system.

The solution proposed will be developed in conjunction with Saint John Transit. Once implemented, it will give riders the ability to pay for their fare by tapping their reloadable transit card, smart phone, or credit/debit card.  This will improve the customer experience by giving riders more payment options, as well as provide Saint John Transit with valuable data needed to better understand their customer’s needs.

In time, Botrow believes the solution they develop will not only be adopted by other transit authorities, but also other businesses that are looking to better understand and target their customers’ needs through data collection.

For more information about Botrow please visit www.botrow.com.

Stay tuned to this site for more updates as the project progresses.

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